The Story of 'Name:'
“During our research into the aluminum industry, we could not help but notice craftsmen disappearing where automated systems and production robots take over. While we believe in the importance of giving objects a distinctive identity, it is an often overlooked factor in the industrial production of objects.”
“We strive to connect both the tactile world of a maker and the mechanised aluminum industry, to form a symbiotic relationship where automation and identity are both equally celebrated. In ‘Name:’ manufactured plates and tubes come together thanks to an all uniting and unique weld, possibly the last human touch in an almost totally automated sector.”